How does the World Happiness Report collect data?

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The correct answer is Option A: Through surveys conducted by Gallup. Finland retains top rank in the World Happiness Report 2026 for the ninth consecutive year.

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Key Fact: Finland retains top rank in the World Happiness Report 2026 for the ninth consecutive year.

Context: The World Happiness Report 2026 is an annual publication assessing global wellbeing based on life evaluation data. It is published by the Wellbeing Research Centre at the University of Oxford in partnership with Gallup and the UN Sustainable Development Solutions Network. The report uses the Cantril Ladder methodology, where respondents rate their lives on a scale of 0 to 10. This year, the research focuses on the impact of youth social media usage on life satisfaction.

Key Facts: Finland has been ranked the world's happiest country for nine years in a row.; The 2026 report incorporates life evaluation data averaged over the years 2023 to 2025.; Finland's average life evaluation score in the 2026 report is 7.764 out of 10.; Data collection is powered primarily by the Gallup World Poll across nearly 150 countries.

Answer: A is correct — The World Happiness Report derives its global rankings primarily from the nationally representative data collected via the Gallup World Poll.

Exam Tip: Remember that happiness is 'subjective' and thus requires direct survey data (Gallup) rather than just 'objective' macro-economic indicators like GDP.

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Option B: Through economic indicators only

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Option C: Through life expectancy data alone

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Option D: Through perception of corruption surveys

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