The appointment was made by Eurosport India, the official broadcaster of the MotoGP championship in the country, to increase the sport's visibility among the Indian youth. Shikhar Dhawan, known for his charismatic persona and popularity, was selected to lead the promotional campaigns for the Indian leg of the global racing series. MotoGP has been actively targeting the Indian market to expand its fan base and promote high-speed motorsport culture. This partnership aligns with Dhawan's post-cricket career transition into brand endorsements.