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Which organization launched the E-Commerce Council of India (ECCI) in July 2026?
NITI Aayog
Reserve Bank of India
Internet and Mobile Association of India (IAMAI)
Confederation of Indian Industry (CII) Edit
Internet and Mobile Association of India (IAMAI)
The Internet and Mobile Association of India (IAMAI) launched the E-Commerce Council of India (ECCI) in June 2026 to unify and strengthen the nation's digital commerce ecosystem.
The E-Commerce Council of India (ECCI) was established as a first-of-its-kind national industry platform to bridge the gap between businesses and policymakers. By fostering collaboration among diverse stakeholders, including e-commerce platforms, logistics providers, and MSMEs, the council aims to streamline policy advocacy and research. A primary objective of the ECCI is to increase the share of online sellers to over 50 percent of the total retail market. This initiative addresses the evolving needs of India's 120 billion dollar digital commerce sector.
Launched by: Internet and Mobile Association of India (IAMAI)
Launch Date: June 2026
Target Market Share: Aiming for over 50 percent of the total retail market
Ecosystem Value: India's digital commerce market is currently valued at 120 billion dollars
Committee Structure: Comprises five specific committees to address business-related challenges
C is correct тАФ The Internet and Mobile Association of India (IAMAI) launched the E-Commerce Council of India (ECCI) in June 2026 to enhance collaboration across the digital commerce industry.
Remember that IAMAI, which represents the internet and mobile industry in India, acts as a primary advocate for digital policy; associating ECCI with IAMAI helps connect industry-led regulatory advocacy with India's broader digital growth targets.
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